How And Why Branding Is So Important

Every company wants Brand Recognition. They want people to take one good look at their company’s logo and instantly feel and know exactly what their company is all about. The trick is to get them to feel like they NEED to check your company out and WANT to buy your products. This is where good branding comes in. Branding is the practice of influencing who and how people experience your company over time.

Branding all of your media and communications together with the same look and feel will create a recognizable company that people will come to notice. Once they see your logo more and more they become familiar with your company and that brings about their trust in you.

To get started with creating this magical branding ordeal you need to decide who your target audience is going to be and what appeals to them.

Then you need to find your unique and different feature. What makes your company different from a similar company you are competing against? Maybe your company ships in product in one day if you order out of their catalog compared to 7 days. Or maybe your company strives to be lower in price than the other or will match the price of any product from another company with similar products. The key here to setting your company a part from the others is that uniqueness making you stand out above the others.

Now that you have your two goals in site you can create your visual appeal. There are three main parts to creating a great visual appeal.

• Your Logo - This is the most important part of branding if you don't have this then your business will be as small as a pea in a pod. You need a logo! Whether it is a symbol or your company’s name. You can contact a company to help you out with designing your logo so it appeals to your ideal target audience.
• Colors - Colors develop instant gratification in a person. You may want to use warm colors for a friendly and cozy feel, cool for formal and long lasting company, and bright for bold and trend setting company.
• Font - The font you pick tells a lot about your company. Stick with the same fonts for all your media marketing needs. This will create a uniform that people will notice again and again so your company will become more familiar and recognizable to the public. Use a font that everyone knows and is used on their computers for an example Arial or Verdana.
  
  If you decide to use the radio to help market your company, keep in mind what you used to brand all of your media. If you choose a cold color use a formal voice to sell your company. If you used warm friendly colors then use a warm and friendly casual voice. Make sure that every time you decide to update an advertisement to use the same tone that is recognizable with your last to create that uniform and consistent tone, look, and feel.

Overall branding is your business and brings about a greater good for your company.