Landing pages are those that potential site visitors reach when they click your PPC advertisement. They are not usually connected to your web site in any way.
Landing pages are designed for two things: first, it is designed to specifically reach a goal . The second , they are designed to keep track of how well your PPC ads draw converting traffic.
When creating landing pages you want them to be an extension of the PPC ad for which they are designed otherwise it'll confuse your visitors. It should also provide what is promised. Finally, as you would use a call action with your PPC advertisement, you'll also want to use such a call on your landing page.
Here are some other tips. Quickly orient the visitor with purpose of the landing page by using direct headlines. Another tip is not to overcrowd your landing page. This can make it difficult for users to load your landing page. The last suggestion is to test, test, and test some more!
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For landing page analysis see Pagealizer Pagealizer shows how long visitors read your page, bounce rate, how far visitors scrolled down your page and what they clicked on. Based on our algorithm you then get suggestions on how to improve your page weaknesses. Check us out :)
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