Thursday, August 21, 2008

Snatch A Great Domain

How to choose a domain name for your website.

The first steps you take in creating your online marketing is to choose a domain name for your website. Your new domain name will portray you, your business or interest and it will also give your website a hopefully, memorable name, so your visitors will remember it easily.

The domain name is an unique name that identifies individual sites on the Internet. The domain can be any length, which includes the 26 letters of the English alphabet, numbers 0-9, and hyphens (-).Your domain name can't begin or end with a hyphen but, it can contain hyphens within itself.

There are many different suffixes or extensions, called also TLD (Top Level Domain), which is based on the type of organization it is associated with. Some suffixes include:

.com commercial business domain
.net commercial network
.org nonprofit organizations
.edu educational institution
.gov government agency
.mil military

Some of the smaller ones include: biz, tv, info , and bz




Tips on how to choose a successful domain name for your website:

  1. Start brainstorming for domain words.

    List as many words as you can think of that are related to your favored domain name.
    List as many words as you can think of related to the content of your website. (what your website is going to be about, and what you are going to sell on it, and so forth.)
  2. Make different categories with the listed words that are:

    -short
    -memorable
    -not confusing
    -hard to misspell
    -related to the main purpose of your business

    Shorter domain names are easier to remember and type, and you aren't as likely to make any mistakes when you type it in.

    A longer domain can be easier to remember than a short domain name sometimes if it's abbreviated and the letters are unrelated to one another. For an example: tkb.com which translates into ThKiteBusiness. You wouldn't have known that was the type of business you were referring too until you got to the website which is not good for people who are searching for your website via search engine.

  3. Pick a few of these combinations of your favorite combination of words.

    Consider also hyphens.
    Should you get a hyphenated name?

    Disadvantages:
    It's easy to forget hyphens when typing in a name. To many hyphens can be overwhelming to a visitor to type in and if they miss one they might be heading toward your competitors! So if you decide to use a hyphen in your domain name, only use one.

    Advantages:
    Search engines can differentiate, your keywords better and return your site more notably, in search results for those keywords in your domain name.
    And you'll get the domain name you want.

  4. Start to search for the availability of the domains you've chosen.

  5. If your preferred choice is not available, do not give up, try the next great combination you came up with!




Monday, August 11, 2008

Why It Is Important to Have a Professionally Designed Website

Back when computers came out in the early 80’s, the concept of the Internet on computers everywhere around the world seemed impossible. Making a website for your own personal business seemed impossible. Today we think a lot differently.

Owning a website for your own personal business was just a page explaining in detail about your business. There were no pictures and not even a single drop of design. That wasn’t so bad at first, until other businesses started doing the same thing. They needed some design to draw attention to their website to outdo their competitors. That’s where professional web designers gained their occupation.

If you really are serious about taking your business to the next level in creating a website to brand your company and expand your clients it may not be a good idea to go for the ”my neighbor is going to build me a website” route. Your neighbor might love doing websites, but he or she may not know what is going on in this competitive world of web design and how to effectively be a part of the Internet.

Let’s talk about a web design that is not professional. When a new visitor drops by your website the first thing they see is the overall look, which includes a color scheme and structure with a clean and organized presentation of information. If you are using a non-professional web designer, they are probably not going to have the ability to create this type of presentation. Their website will probably look homemade which can in turn make your website and your business look untrustworthy.

This circumstance is okay if you don’t want your business to reach out to prospective clients or if it a personal site, but if you do want to reach new clients you need to get that “wow” factor when a visitor is browsing through your website pages.

A new web design or redesign from a professional web designer can give you the professional image you are seeking for your business and opens up the potentials of reaching consumers all around the world. Consumers are just waiting for you to make the right move to “wow” them with a fantastic site that they can trust.

Please view our professional web design portfolio at www.websitestoimpress.com