Just as important as any first impression, your business website communicates strongly to your potential clients. If the site is poorly designed and lacking refreshed information, the potential client may get the impression that this is indicative of the type of work your business performs. A negative first impression on the web can easily turn a client that is web shopping for your business to a competator with a more professional and up-to-date site.
Even an outdated web design can communicate a lack of initiative in a business. If your web design has not been updated in more than two years, it may be time to consider a redesign.
If your website does not have current information, a potential client is easily lost. To ensure potential client engagement, be sure to ask around and be sure that your web content has covered all bases. Your content should be fresh and current at all times.
The bottom line is if your website is anything but current and visually appealing, you may be making a negative first impression. to discuss website improvement, contact Websites to Impress today.
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